The Need for Industry-Specific CRM: Why PACE is Built for Machinery

The machinery industry is highly specialized and diverse. It powers critical sectors like construction, agriculture, healthcare, and manufacturing, each with its own unique workflows, customer types, and operational requirements. While many businesses turn to generic CRM solutions to manage their sales, service, and marketing operations, these tools often fall short of meeting the specific demands of this industry. A “one-size-fits-all” approach simply doesn’t work in the machinery world. Every vertical within the machinery industry has unique needs, from managing engineered products in industrial machinery to handling rental models in healthcare devices or tracking preventive maintenance in agriculture equipment. A generic CRM lacks the
flexibility and industry-specific tools to handle these complexities, leaving businesses struggling to adapt their workflows.
That’s where PACE by Zoxima Solutions comes in—a purpose-built CRM designed for machinery’s micro-verticals. By tailoring solutions for specific machinery verticals, PACE ensures that businesses can address their unique challenges effectively and operate at peak efficiency.

Why Generic CRM Solutions Don’t Work for the Machinery Industry

While generic CRM solutions are designed to provide basic customer management and sales automation, they fail to address the specific challenges that machinery businesses face. Here’s why:

Industrial Machinery

Often requires engineered-to-order solutions, complex quote generation, and contract management for multi-component products.

Agriculture and Animal Husbandry Equipment

Needs tracking of machinery usage, warranty details, and preventive maintenance schedules, often in remote rural areas.

Healthcare and Medical Devices

Involves managing rental models, staged installations, SLA compliance, and tracking
machine uptime due to the critical nature of healthcare.

Construction Equipment

Requires managing seasonal demand, spare part inventories, and competitive
machine intelligence.

Lack of Industry-Specific Features

Without these capabilities, businesses are forced to work around the limitations of generic CRMs, leading to inefficiencies and poor customer
experiences. Without these capabilities, businesses are forced to work around the limitations of generic CRMs, leading to inefficiencies and poor customer
experiences. Generic CRMs lack the features that are essential for machinery businesses, such as:

Install Base Tracking

Knowing the serial number, components, and warranty status of machines
installed at customer sites is critical for service teams

Service Operations

Managing preventive maintenance, spare parts availability, and
SLA-based repairs is highly specialized in machinery.

Quote-to-Contract Workflows

Machinery sales often involve complex pricing models,
multi-component quotes, and approval layers that generic solutions
cannot handle.

Rental Models

Managing rental contracts, usage-based billing, and renewals is
unique to industries like healthcare and agricultural equipment.

Inefficiencies in Preventive Maintenance

Service teams often rely on reactive approaches, leading to missed
schedules and dissatisfied customers.

Lack of Data for Decision-Making

Instead of trying to force-fit a generic solution, businesses need a
CRM that is already designed to address their specific workflows and
challenges.
Service and installation teams often operate in silos, without
visibility into customer history, machine usage, or competitor
installations, limiting their ability to make informed decisions.

High Customization Costs

Businesses often try to customize generic CRMs to meet their needs, but this comes with significant drawbacks:

Time-Consuming

Customization can take months or even years, delaying critical operations.

Expensive

Heavy customization increases implementation costs, making the solution unaffordable for many businesses.

Limited Scalability

Customizations are often rigid, making it difficult to adapt the system as the business grows or changes.

Missed Revenue Opportunities

Generic CRMs lack the built-in intelligence and automation required to
identify and capitalize on these opportunities. Without the right tools,
businesses miss critical opportunities to grow revenue, such as:

Upselling and cross-selling spare parts or
additional services.
Automating AMC renewals to prevent revenue
leakage.
Capturing competitive intelligence from field
teams to inform sales strategies

How PACE by Zoxima Solutions Addresses Industry-Specific Needs

By addressing the specific needs of each vertical, PACE ensures businesses have the tools they need to succeed. PACE is not just another CRM—it’s a solution that has been purpose-built for the machinery industry’s micro-verticals. Here’s why it works where generic solutions fail:
Micro-Vertical Specificity
PACE tailors its workflows and features for different machinery verticals,
including:

Industrial Machinery

Includes advanced CPQ (Configure, Price, Quote) workflows,
engineered product tracking, and profitability insights.

Agriculture and Animal Husbandry Equipment

Automates preventive maintenance schedules, integrates rural
sales channels, and tracks rental contracts with local
government bodies.

Healthcare and Medical Devices

Manages staged installations with payment terms, rental billing
models, and uptime monitoring for critical equipment.

Construction Equipment

Provides real-time inventory tracking, competitive machine
intelligence, and spare parts management.

Built-in Industry Features

Unlike generic CRMs, PACE comes with built-in features designed for machinery
businesses, such as:

Install base tracking, down to serial numbers
and individual part details.
Intelligent field service scheduling based on
technician skills, location, and machine-specific requirements.
Automation of AMC renewals, preventive
maintenance, and job card generation.
Tools to manage rental models, including usage
tracking and invoicing.

Powered by Microsoft Dynamics 365

PACE leverages the trusted Microsoft Dynamics 365 platform, offering:

Seamless Integration

Connect with ERP systems like SAP or Oracle, and tools like
Teams, Power BI, and SharePoint for a unified experience.

AI and Automation

Use predictive analytics to identify revenue opportunities,
prevent churn, and streamline workflows.

Low-Code Customization

Built on Microsoft’s Power Platform, PACE allows businesses to
customize workflows and dashboards without heavy IT
intervention.

Real-Time Analytics for Smarter Decisions

With Power BI, PACE provides real-time insights into sales performance, service efficiency, and customer satisfaction. This helps businesses make data-driven decisions, optimize operations, and grow revenue.

The Vision Behind PACE

At Zoxima Solutions, we understand that machinery businesses need more than a one-size-fits-all CRM. That’s why we built PACE—a solution that combines
industry-specific workflows, Microsoft’s cutting-edge technology, and AI-driven intelligence to address the unique challenges of the machinery industry.
PACE isn’t just a CRM; it’s a platform that empowers businesses to:

Streamline operations and improve efficiency across sales, service, and marketing.
Deliver exceptional customer experiences by understanding and anticipating their needs.
Scale confidently with tools that grow and adapt with their business.

A generic CRM may seem like an easy solution, but it often creates more problems than it solves, especially for the complex needs of the machinery industry.
Micro-vertical-specific solutions like PACE by Zoxima Solutions are the future, providing businesses with the tools they need to thrive in a competitive and
evolving market. Don’t settle for a one-size-fits-all approach. Choose PACE and unlock the full potential of your machinery business with a CRM built for you. The difference is in the details, and PACE has you covered.

Built on the powerful Microsoft platform, PACE combines AI, automation, and advanced analytics to transform sales, marketing, and service operations. For machinery businesses looking to stay ahead of the curve, PACE is the ultimate partner for growth.